pen & paper

Evolution of the MB logo

Most brands do not show you this; Showing it is the point — the mark kept changing and kept being itself, and the timeline is the evidence...

2018
Literally pen and paper — ballpoint on a cream sheet, then its first digital version; A persona before it was a monogram: glasses, a moustache, a microphone...
- first sketch
- second pass
- third pass
2019
The persona goes circular; Badge lockups, still in colour, still drawing the man rather than the letters...
- first direction
- second direction
- third direction
2020
The face disappears and the letters take over; The M becomes an open book, the B takes a pen nib, and the colour drops away for good; The mark the site still runs on...
- the lockup
2022
Squared off and tightened; Same idea, steadier proportions...
- refinement
2023
The same two letters in three scripts — the identity stops picking a language for anyone's convenience...
- Telugu
- Hindi
- English

2018